Preface
chapter 1. How little we know
chapter 2. The story of Cisco
chapter 3. Up and down with ABB
chapter 4. Halos all around us
chapter 5. Research to the rescue?
chapter 6. Searching for stars, finding halos
chapter 7. Delusions piled high and deep
chapter 8. Stories, science, and the schizophrenic tour de force
chapter 9. The mother of all business questions, take two
chapter 10. Managing without coconut headsets

Appendix
Notes
Bibliography
Acknowledgments
Index.