I. BEGINNINGS: 1970-78
1.Supposedly Irrelevant Factors
2.The Endowment Effect
3.The List
4.Value Theory
5.California Dreamin'
6.The Gauntlet

II. MENTAL ACCOUNTING: 1979-85
7.Bargains and Rip-Offs
8.Sunk Costs
9.Buckets and Budgets
10.At the Poker Table

III. SELF-CONTROL: 1975-88
11.Wilpower? No Problem
12.The Planner and the Doer

INTERLUDE
13.Misbehaving in the Real World

IV. WORKING WITH DANNY: 1984-85
14.What Seems Fair?
15.Fairness Games
16.Mugs

V. ENGAGING WITH THE ECONOMICS PROFESSION: 1986-94
17.The Debate Begins
18.Anomalies
19.Forming a Team
20.Narrow Framing on the Upper East Side

VI. FINANCE: 1983-2003
21.The Bearty Contest
22.Does the Stock Market Overreact?
23.The Reaction to Overreaction
24.The Price Is Not Right
25.The Battle of Closed-End Funds
26.Fruit flies, Icebergs, and Negative Stock Prices

VII. WELCOME TO CHICAGO: 1995-PRESENT
27.Law Schooling
28.The Offices
29.Football
30.Game Shows

VIII. HELPING OUT: 2004-PRESENT
31.Save More Tomorrow
32.Going Public
33.Nudging in the U.K.

Conclusion: What Is Next?