1 The Best of All Possible Worlds 3 2 The Magic of the Marketplace 18 3 The Long March of Economism 29 4 You Get What You Deserve 64 5 Incentives Are Everything 87 6 The Consumer Knows Best 108 7 Capital Unbound 130 8 It’s a Small World After All 157 9 The Best Possible World—for Whom? 177