I. BEGINNINGS: 1970-78 1.Supposedly Irrelevant Factors 2.The Endowment Effect 3.The List 4.Value Theory 5.California Dreamin' 6.The Gauntlet
II. MENTAL ACCOUNTING: 1979-85 7.Bargains and Rip-Offs 8.Sunk Costs 9.Buckets and Budgets 10.At the Poker Table
III. SELF-CONTROL: 1975-88 11.Wilpower? No Problem 12.The Planner and the Doer
INTERLUDE 13.Misbehaving in the Real World
IV. WORKING WITH DANNY: 1984-85 14.What Seems Fair? 15.Fairness Games 16.Mugs
V. ENGAGING WITH THE ECONOMICS PROFESSION: 1986-94 17.The Debate Begins 18.Anomalies 19.Forming a Team 20.Narrow Framing on the Upper East Side
VI. FINANCE: 1983-2003 21.The Bearty Contest 22.Does the Stock Market Overreact? 23.The Reaction to Overreaction 24.The Price Is Not Right 25.The Battle of Closed-End Funds 26.Fruit flies, Icebergs, and Negative Stock Prices
VII. WELCOME TO CHICAGO: 1995-PRESENT 27.Law Schooling 28.The Offices 29.Football 30.Game Shows
VIII. HELPING OUT: 2004-PRESENT 31.Save More Tomorrow 32.Going Public 33.Nudging in the U.K.